Portfolio:
Start Producing Music
2019-2023
Portfolio:
Start Producing Music
2019-2023
Embedded Files
Start Producing Music
2019-2023
In 2019, I started working on an online course in which I managed a team of editors, videographers, and performers to deliver 115+ video lessons. I've built and marketed it hands-on using both organic and paid media.
This project led to my hiring at Waves, even as the company was actively laying off staff in 2023, after it caught the attention of the Marketing Director.
Conversion-Driven Assets
Conversion-Driven Assets
Web and video assets were built and optimized to capture leads, qualify, and convert users at every stage of the journey.
Product Video
Product Video
Presents the offer and drives action, placed on the YouTube channel and in PPC
PPC Ad
PPC Ad
Ran on Facebook, Instagram, and Google, and YouTube
Lead Magnet
Lead Magnet
Organic video directing to a lead magnet (sample pack in exchange for an email)
All the content was personally scripted, shot, edited, and promoted.
Email Marketing & Nurture Campaigns
Email Marketing & Nurture Campaigns
From opt-in to onboarding, I wrote and automated multi-step email flows to convert leads into paying students by catering to their purchase drivers, pain points, and values.
Trusted for Clear,
No-Fluff Communication
Trusted for Clear,
No-Fluff Communication
Audience feedback consistently highlighted the content’s ability to break down complex information into clear, engaging, and actionable content.
Organic Content
Organic Content
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