CV
CV
With hands-on experience using paid, organic, and direct channels, I have led go-to-market, product launches, and repositioning campaigns from strategy to execution, resulting in six-digit YoY revenue growth.
Comfortable communicating with C-level stakeholders, I seek to apply my data-led approach to a company looking to change the world for the better.
Work Experience
Waves Audio
2023 – Present
Marketing Strategy & Product Marketing Manager
Working with Product, Analytics, PPC, and Creative teams to drive full-funnel growth strategies.
Led go-to-market, repositioning, and launch campaigns for portfolio products.
Recruited and managed a content team for social engagement goals.
My Happy Tail
2024 – 2025
Co-Founder
Launched a UK-based eCom brand overseeing product research, marketing, and operations.
Ran PPC campaigns (Meta, Google) with A/B testing and data-driven optimization, leading to a 66% improvement in CPM cost in 14 days.
StartProducingMusic.com
2019 – 2023
Executed hands-on multi-stage funnels via Google and Facebook ads.
Built and monetised an online course for music producers; researched, scripted, shot, and edited 100+ educational videos.
Recruited and managed a team of editors, videographers, and promoters to deliver high-quality content on schedule.
Music Producer
2016 – 2023
Increased income by 64.5% YoY, personally managing organic and paid marketing campaigns.
Built and branded a full-service studio, building strategic equipment investments and strategic partnerships.
Set and met annual, measurable targets for revenue growth and creative output.
Produced over 100+ projects with dozens of performers.
Languages
Native
Fluent